Future & Resilience Track

Streaming live from the Berlin Exhibition Studio

11:00-11:10am TOURISMUSMARKT D-A-CH:

TOURISMUSMARKT DEUTSCHLAND: PERSPEKTIVEN DER TOURISMUSPOLITIK (in German)

Minister`s Keynote: Dr. Robert Habeck, Bundesminister für Wirtschaft und Klimaschutz, Bundesrepublik Deutschland

• Wirtschaftspolitik in Deutschland: Ziele, Leitlinien, Ausblick 2022ff.

• Bedeutung und Zukunft des Tourismus aus Sicht der deutschen Bundespolitik.

• Leitlinien und Schwerpunkte der Tourismuspolitik

12:00 – 12:50pm ITB MINISTERIAL ROUNDTABLE –FROM COVID TO CLIMATE CRISIS AND UKRAINE, ARE POLICIES IN PLACE TO MINIMIZE CRISES’ IMPACT ON TRAVEL AND TOURISM?

Interview: Julia Simpson, President & CEO, WTTC

• Importance of resilience and sustainability for the recovery and regeneration of the Travel & Tourism Industry.

• How can the global travel & tourism industry become more resilient to crises?

• How will the tourism industry transform to become more resilient?

Discussion Ministerial Roundtable: Hon. Edmund Bartlett, Minister Tourism Jamaica / Hon. Vassilis Kikilias, Minister Greece / H.E. Ghada Shalaby, Vice-Minister for Tourism Arab Republic of Egypt /Hon. Bernadette Romulo-Puyat, Tourism Minister Philippines

Moderator: Monika Jones, TV Moderator

• In planning for the future, we need to learn from the Corona Crisis which hit the tourism industry harder than average,

weakening economic performance of nations, causing corporate bankruptcies, increasing unemployment and ballooning debt levels.

• To be resilient governments and businesses need to concentrate on preparedness.

• Are they or will we fall back to reactivity?

• What can and must policymakers do to make the tourism industry more resilient to crises?

• Which strategies and measures have proven successful, and which best practice examples are suitable as models for a sustainable tourism policy?

2:15 – 2:50pm DESTINATION AND MOBILITY CHOICE: TECTONIC SHIFT OR BACK TO NORMAL?

DESTINATION SHIFT AND THE TRANSFORMATION OF THE TOURISM

Panel Discussion: Dr. Eduardo Santander, Executive Director, European Travel Commission ETC / Dr. Klaus-Ulrich Sperl, CEO, DER Touristik DMC & member of the International Board DER Touristik Group/ Michelle Woodley, President, Preferred Hotels and Resorts

Moderator: Matthias Beyer, Managing Director, Mascontour

• How sustainable is the Corona-triggered shift in demand to closer destinations?

• Which segments will return to their original travel behavior? Where is the pent-up demand particularly strong?

• What does this mean in concrete terms for strategies and measures of destinations, tour operators, travel distribution and the hospitality industry?

• How do destinations, tour operators, travel intermediaries and the hospitality industry have to transform themselves in order to become more resilient in the face of such shifts?

3:25 – 3:55pm HR TRENDS IN 2022: FUTURE OF HUMAN RESOURCE MANAGEMENT IN TOURISM

Panel Discussion: Mario Maxeiner, Managing Director Northern Europe, RCIS, Georgia, Ukraine and the Baltic States, IHG Hotels & Resorts / Rida Munir, Head of Talent Acquisition, Personio / Leah Shelly, Director of Global Engagement, G Adventures

Moderator: Sophia Krekel, Head of Sales Hospitality Solutions, Stepstone

• The pandemic exacerbated the shortage of skilled labor in the hospitality and tourism industry as employees moved to other sectors or went back to their home countries.

• What strategies have proven successful in recruiting and retaining skilled workers to become more resilient and prepared for the future?

• Which technical solutions can positively affect the recruiting process?

4:35 – 4:55pm ADVENTURE TRAVEL: THRIVING IN A FUTURE WORLD

Interview: David Beurle, CEO, FutureIQ

Interviewer: Gergana Nikolova, Regional Director, Europe & Central Asia, Adventure Travel Trade Association

• Adventure tourism is returning earlier and stronger than other forms of tourism

• Adventure travelers seek experiences in nature, meaningful cultural interactions, activities, awe-inspiring moments

• This session will share insights into building resilient destinations for the common good with adventure travel in the core

11:25 – 11:55am THE POWER OF BI: NEW DATA TRENDS AND DATA SKILLS FOR THE TRAVEL INDUSTRY.

Panel Discussion: Andreas Wulfes, Managing Director, Neusta Data Intelligence / Hayley Berg, Head of Price Intelligence, Hopper / Mathias Gerber, Regional Direc- tor Central Europe, Sojern

Moderator: Dirk Rogl, Founder, Travel Commerce

• Transparent, reliable and in real time: The pandemic situation poses challenges for measuring success in tourism. Business intelligence provides answers, from forecasting the booking situation to analyzing visitor flows and avoiding hotspots and overbooking. A look into the digital crystal ball: Can business intelligence provide reliable answers?

• In this session, we want to present state-of-the art BI solutions of individual industry segments on the one hand and examine their potential for other ver- ticals on the other. What does hotel occupancy management tell destinations? How does personalized visitor management work and who benefits from it. And by the way, what are current findings from this new form of market research in March 2021? (We generate daily news as an aside).

12:00 – 12:15pm IMPROVE THE SALES EXPERIENCE OF YOUR CUSTOMERS – BEST PRACTICE WITH CONDOR

Case Study: Sebastian Beck, International Sales Manager, ISO Travel Solutions GmbH / Jens Boyd, Commercial Director, Condor Airlines

• How to level up your marketing with personalized videos and create engaging experiences for customers.

• New scalability of direct marketing

• Who can use personalized videos?

• Fully automated processes

12:20 – 12:35pm ALTERNATIVE ACCOMMODATION & SHORT-TERM RENTAL INDUSTRY TRENDS - ITB C-LEVEL INTERVIEW - HOMETOGO

C-Level Interview: Patrick Andrae, CEO, HomeToGo

Interviewer: Lea Jordan, Head of Marketing & Co-Founder, techtalk.travel

• Why is the trend of alternative accommodations here to stay? What structural trends have emerged as a result of the pandemic?

• HomeToGo is the first successful tech de-SPAC in Europe: What’s next after going public?

• the current alternative accommodation ecosystem is incredibly fragmented. How is HomeToGo helping to solve this?

12:40 – 1:10pm THE FUTURE OF DIGITAL PAYMENTS IN TRAVEL AND HOSPITALITY

Panel Discussion: Jörg Kablitz, Managing Director PayPal DACH, Paypal / Xavier Ginesta, Chairman, Voxel / Chiara Quaia, Vice President Market

Development Travel, Enterprise Partnerships, Mastercard

Interviewer: Lea Jordan, Head of Marketing & Co-Founder, techtalk.travel

• What trends and developments are shaping the payments space in travel? What are current challenges & opportunities?

• How to solve the complexities of travel payments? How to achieve flexible and frictionless B2B payments in the travel space?

• What to consider for a future-proof payment strategy?

1:40 – 2:40pm HOTEL TECHNOLOGY STARTUPS - WHERE’S THE INNOVATION AT?

Panelist & Jury: David Soskin, Co-Founder & Partner, HOWZAT Partners / Moritz von Petersdorff-Campen, Founder & Managing Director, Suitepad / Suzanna Chiu, Head of Amadeus Ventures, Amadeus IT

Startups: Michael Menzel, Founder & CEO, fanz.io / Stephen Burke, Founder & CEO, Robosize ME / Julia Kimmig, Co-Founder & CEO, Bespokely Interviewer: Lea Jordan, Head of Marketing & Co-Founder, techtalk.travel

• What trends are impacting the hotel technology startup space, and what’s the current sentiment in terms of investments?

• Experienced investors, a successful startup founder, and a hotelier share their views.

• Five founders pitch their just recently founded startup concepts and receive live feedback on-site.

4:25 – 4:55pm TECHNOLOGY & TRAVEL: HOW IS TECHNOLOGY SHAPING THE FUTURE OF TRAVEL AND HOSPITALITY DISTRIBUTION ?

Panel Discussion: Sebastien Leitner, Vice President Strategic Partnerships/ President, Cloudbeds, HEDNA / Mandar Vaidya, CEO at OYO Europe / Eddy Veldhuizen, Senior Director Connectivity Partnerships, Booking.com / Monika Wiederhold, EVP Global Ecosystem Initiatives, Amadeus

• What technology trends are impacting travel and hospitality distribution?

• How will the current travel and hospitality distribution ecosystem change?

• How will this change the industry overall? What’s the outlook for the future of travel distribution?

Responsible Tourism Track

Streaming live from the Berlin Exhibition Studio

10:00 – 10:10am OPENING

Speech: Katie Gallus, Journalist / Prof. Dr. Willy Legrand, Department of Hospitality, Tourism and Event Management, IU International University of Applied Scienc- es / Rika Jean-Francois, Commissioner CSR, ITB Berlin

10:10 – 10:25am OPENING KEYNOTE: HOLDING THE 1.5°C LINE - TOWARDS A SUSTAINABLE TOURISM INDUSTRY

Keynote: Prof. Dr. Johan Rockström, Director Potsdam Institute for Climate Impact Research (PIK), Professor in Earth System Science at the University of Potsdam

10:30 – 11:25am FROM CARBON NEUTRAL DESTINATIONS TO REGENERATIVE TOURISM: BOUNDARIES AND IMPLEMENTATION

Keynote: Caroline Bremner, Head of Travel and Tourism Research, Euromonitor International

Panel Discussion: Sally Davey, CEO, Travalyst/ Jeremy Sampson, CEO, The Travel Foundation/ Jeremy Smith, Co-Founder Tourism Declares a Climate Emergency / Petra Thomas, Managing Director, forum anders reisen e.V.

Moderator: Prof. Dr. Willy Legrand, Department of Hospitality, Tourism and Event Management, IU International University of Applied Sciences &

Xenia zu Hohenlohe, Co-Founder, Managing Partner, Considerate Group

• Latest results from the Sustainable Travel Index

• An increasing number of destinations have made commitments towards carbon neutrality or have already implemented carbon neutral schemes – how does this work in practice?

• What are the barriers to expect in tackling carbon neutrality at destinations?

• From carbon neutrality to regenerative tourism, what are the measures to look for?

11:30 am-12:20pm HOW TO WALK THE TALK? THE HOSPITALITY CEOS ON SUSTAINABILITY

Keynote: Wolfgang M. Neumann, Chair, Sustainable Hospitality Alliance

Panel Discussion: Marloes Knippenberg, CEO, Kerten Hospitality/ Sébastien Bazin, Chairman & CEO, Accor Group / Nakul Anand, Exicutive Director ITC Ltd. / Dirk Bakker, CEO, Colliers

Moderator: Prof. Dr. Willy Legrand, Department of Hospitality, Tourism and Event Management, IU International University of Applied Sciences &

Xenia zu Hohenlohe, Co-Founder, Managin Partner, Considerate Group

• How do we turn commitments into actions?

• Leading industry CEOs discuss actions that are driving sustainability within their businesses and across the industry.

• Beyond operations, buildings and value the chain in hospitality must be taken into consideration: how do we get everyone on board?

• Beyond net zero, what are the plans and actions for restoration of natural and social environments?

1:05 – 1:50pm WITH NEW PARTNERSHIPS FROM CRISIS MANAGEMENT TO DESTINATION RESILIENCE (BMZ)

Keynote: Dr. Bärbel Kofler, Parliamentary State Secretary to the Federal Minister for Economic Cooperation and Development

Panel Discussion: Gary Rynhart, ILO (International Labour Organization) / Dr. Benni Thiebes, Executive Director, German Committee for Disaster Reduction (DKKV) / Liz Ortiguera, CEO, PATA

Moderator: Conny Czymoch

• Since the pandemic, the concept resilience has become key in the development towards a more sustainable and crisis-resistant tourism.

• The realization that resilient tourism businesses and destinations can be drivers for technical innovation, regional value creation and economic participation has become widespread.

2:30 – 2:50pm CARBON NEUTRALITY IS NOT ENOUGH

Panel Discussion: Dr. Susanne Etti, Intrepid Travel’s environmental impact specialist / Celine Oleson, Corporate Partnerships, Climeworks / Jane Ashton, Sustainability Director, Easyjet / Christian Delom, Executive Director, A World for Travel

Moderator: Randy Durband, CEO, Global Sustainable Tourism Council (GSTC)

• A quick update from across the industry since Evora, COP26 and COP15.

• What learnings were delivered at these important global events and what actions are happening within the travel industry?

• What are the industry’s basic needs to get in gear and affect change?

• Exciting technologies for carbon capture are bringing notoriety to destinations

3:20 – 4:00pm GENDER EQUALITY IN TOURISM: FEMALE LEADERSHIP IN TIMES OF CRISIS / BEST PRACTICE STORIES OF RESILIENCE

Keynote: Natalia Turcanu, Executive Director, National Inbound & Domestic Tourism Association of Moldova

Panel Discussion: Holly Budge, How Many Elephants, World Female Ranger Week / Muna Haddad, Jordan Prime Ministry Delivery Unit, Founder & CEO BARAKA / Shana Fatina, Founder and commissioner, ORA DIVE, Labuan Bajo, Flores, Indonesia / Dr. Sreeja K.G., Director Research, EQUINOCT Community Sourced Modelling Solutions

• The focus of ITB’s 5th continuous session on Gender Equality will be on local communities and women from diverse backgrounds: How do they manage to cope with the Covid-19 pandemic which has put an extended pause on international tourism.

• Which are their strategies to master the crisis?

• The panel will share new role models, positive stories and best practices of resilience and empowerment

4:05 – 4:55pm THE FORGOTTEN MAJORITY – GOOD PRACTICE EXAMPLES TO ADDRESS HUMAN RIGHTS RISKS OF INFORMAL WORKERS IN TOURISM –

powered by: ECPAT, Brot für die Welt, Roundtable Human Rights in Tourism, Studienkreis für Tourismus und Entwicklung –

Panel Discussion: Antje Monshausen, Head of Tourism Watch at Brot für die Welt & chairwomen Roundtable Human Rights in Tourism e.V / Agnes Rodriguez, AGUICAT – Association of Tour Guides in Catalonia (winner of To Do Award) / Graeme Jackson, The Travel Foundation

Moderator: Katharina Stechl, Program Manager, multi-stakeholder initiative and non-profit association Roundtable Human Rights in Tourism

• Informal workers are a crucial element of tourism worldwide and make up a majority of tourism employment.

• The informal sector is heavily caught between entrepreneurial opportunities and the risk of exploitation.

• The session includes expert’s inputs and good practice examples to showcase challenges and opportunities of respecting the human rights of informal workers.

4:50 – 5:05pm SUSTAINABILITY STORYTELLING FOR DESTINATION MANAGEMENT

Presentation Cases: Rob Holmes, Founder & Chief Strategist, GLP Films

• Benefits of destination management vs. destination marketing

• Power of sustainability storytelling to help sustainable tourism development

• What stories you should be telling if you want to be a sustainable destination

• Tips for strategic sustainable tourism marketing

• Real-world case studies helping destinations take control of their sustainability messaging

5:10 – 5:55pm RESILIENCE IN TIMES OF A PANDEMIC: ARE LGBTQ+ TRAVELERS A LONG-LASTING TARGET GROUP TO HELP THE TOURISM INDUSTRY TO RECOVER?

Keynote: David Paisley, Senior Research Director, Community Marketing & Insights

Panel Discussion: Felipe Cardenas, President Colombian LGBT Chamber of Commerce & Board Chariman, IGLTA / Janette Carter, Vice President of Marketing, Visit Tampa Bay/ Kristi Kavanaugh, Vice President, Global Marketing and Sales Aspen Snowmass / Frédéric Boutry, Coordinator LGBT, Visit Brussels / Giovanna Ceccherini, Advisor AITGL (Associazione Italiana del Turismo Gay & Lesbian

• The LGBTQ+ travel community is a proven, strong target group for many tourism destinations.

• Inclusive recovery strategies and big community events can help to obtain long-lasting effects on substantial overnight bookings with great side effects which are attractive for other niche markets as well. Best practices will show the way.

• What exactly are the post Covid19 travel plans of the LGBTQ+ community?

5:55 – 6:00pm CONCLUSION

Thank you to all sponsors and partner.