DaybyDay ISSN 1860-2967In: The Westin New York at Times Square
270 West 43rd Street New York, New York Country, United States
Brand-casting and the advertising shift
9:00
Advertising Keynote
– David Sable, Global CEOY&R
Panel session to debate the brand models for engagement and the industry ad-spend and focus on targetting in TV
Moderator: David Price, Ericsson,
– David Sable, Global CEOY&R,
– Dave Morgan, CEO Simulmedia,
– Stephanie Mitchko, CTO Cross MediaWorks,
– Ira Kurgan, chief of network business operations, Fox Broadcasting
Participant global vote advertising trends
Media Moderator
New Entrants, New Approaches – exploiting the ecosystem and the analytics
11:00
Fireside discussion
– Chet Kanojia, CEO Aereo + Moderator
Panel session to debate the potential strategies of new entrants and investment strategies in content
Moderator: Colin Dixon, nScreen Media,
– Chet Kanojia, CEO Aereo,
– Andy Kaplan, President, Worldwide Networks at Sony Pictures Television
Participant global vote
Media Moderator
Delighting the most challenging consumer in 2020
13:30
Keynote ConsumerLab TV Trends 2020
– Cecilia Atterwall Head of ConsumerLab, Ericsson
Panel session to debate the latest Consumer insights, their willingness to spend and the business approaches. Bundling of services, content
Moderator: TBC,
– Cecilia Atterwall, Ericsson,
– Alex Drosin, President Massive Interactive,
– Colleen Rush, EVP & CRO Viacom Media Networks,
– Bob Bookman, Senior agent, Paradigm Motion Picture and TV
Participant global vote on the consumer
Media Moderator
Data re-cap and close
Looking at the voting from the two days and closing the event
Media Moderator