No Show: ERICSSON Media Summit NY 2014 (II)

VON Dr. Wolf SiegertZUM Donnerstag Letzte Bearbeitung: 2. November 2014 um 13 Uhr 18 Minuten

 

In: The Westin New York at Times Square
270 West 43rd Street New York, New York Country, United States

Brand-casting and the advertising shift

9:00

Advertising Keynote

- David Sable, Global CEOY&R

Panel session to debate the brand models for engagement and the industry ad-spend and focus on targetting in TV

Moderator: David Price, Ericsson,

- David Sable, Global CEOY&R,

- Dave Morgan, CEO Simulmedia,

- Stephanie Mitchko, CTO Cross MediaWorks,

- Ira Kurgan, chief of network business operations, Fox Broadcasting

Participant global vote advertising trends

Media Moderator

New Entrants, New Approaches – exploiting the ecosystem and the analytics

11:00

Fireside discussion

- Chet Kanojia, CEO Aereo + Moderator

Panel session to debate the potential strategies of new entrants and investment strategies in content

Moderator: Colin Dixon, nScreen Media,

- Chet Kanojia, CEO Aereo,

- Andy Kaplan, President, Worldwide Networks at Sony Pictures Television

Participant global vote

Media Moderator

Delighting the most challenging consumer in 2020

13:30

Keynote ConsumerLab TV Trends 2020

- Cecilia Atterwall Head of ConsumerLab, Ericsson

Panel session to debate the latest Consumer insights, their willingness to spend and the business approaches. Bundling of services, content

Moderator: TBC,

- Cecilia Atterwall, Ericsson,

- Alex Drosin, President Massive Interactive,

- Colleen Rush, EVP & CRO Viacom Media Networks,

- Bob Bookman, Senior agent, Paradigm Motion Picture and TV

Participant global vote on the consumer

Media Moderator

Data re-cap and close

Looking at the voting from the two days and closing the event

Media Moderator