... and "ACTION"
Yesterday the main intention was to finalise those projects related to the Buddy Bear Design Contest. The postponed date of delivery - now it is March 15th. - allows us to look at these contributions in depth again.
Some of the other projects will follow and be discussed today, the or next Friday (even it they do not show up again at this page).
The final list will be presented on March 10th. 2017:
Designing Process of Buddy Bears (Tuuli)
Fashion Branding 1 (Shadi)
Book-Project
Buddy Bear (Lilly)
L-Project (Idil)
Fashion 4 (Anna, Lara, Maria, Salim)
Ego-Trip 1 (Akrem)
Music & Lyric 1 (Nhat Thanh)
Beat-Boxing 1 (Julian)
Contest Proposal 1 (Linh)
List of DESIGN THINKING CRITERIA
as they were deducted by the students from the examples gathered in chapter two of this online script: Design Thinking & Idea Development (II)
Have the customer in mind all the time
Break the silos like those of the Brockhaus
„We work: as a team, in a team… for our own“
Collect the info’s, define the unknown, do the impossible
Do focus more on basic needs and not on the technology
Respect technology as a purpose but not as your destination
Respect the learnings by doing MVPs
Do early prototyping and real-time testing
Look for feedback, it’s needed for survival (& improving the product)
Learn from the (habits of the) people
Be aware of empathy and activate contextual awareness
Iterate relentlessly…
"Fail, fail again, fail better"
Search for entrepreneurial sustainability
Look for authenticity and affiliation
Don’t be afraid of Serendipity
TWO BOOKS TO BE RECOMMENDED
Roberto Verganti: DESIGN-DRIVEN INNOVATION
Changing the Rules of Competition by Radically Innovating What Things Mean
Harvard Business Press 2009
Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan: Competing Against Luck
The Story of Innovation and Customer Choice
Harper Business 2016
