Welcome to the second session!
We started this lesson by asking you go present your favorite music video. Here it is:
At then end of the day we redefined the idea of "creativity" which is not the same as artistic ability. Instead of striving to present a finished peace of art the idea is to present an unfinished peace of a draft
This means, you have to trust the people around you. The idea is to share your expertise with others in a group. And to allow them to ask questions. The idea is to approach a problem by "experimental learning" with "creative confidence".
Empathy: To put yourself into some else’s shoes with:
no judgment, a beginner’s eye, curiosity, respect
Collect the other’s stories, not just information, by asking "why"
Define: To focus all the information and stories in order to define the (potential) needs: "human, physical, emotional necessities" (Justin Ferrell). And to find out the insights of those.
Looking for specific user with a strong point of view statement expressing own and not a projected need.
Ideate (or: "Brainstorm"): Linus Pauling>: "The best way to get a good idea is to get a lot of ideas" to react to the problem statement.
Presenting the ideas allows you to collect feed-back... before you start looking for your favorites and transforming them into a potential product or service.
Prototype and test an initial idea: early and often!
in a personal conclusion these are the most impotant guidelines:
– DESIGN and THINKING are equally important
– Have the customer in mind all the time
– Break the silos like those of the Brockhaus
– „We work: as a team, in a team… for our own“
– Collect the info’s, define the unknown, do the impossible
– Do focus more on basic needs and not on the technology
– Respect technology as a purpose but not as your destination
– Respect the learnings by doing MVPs
– Do early prototyping and real-time testing
– Look for feedback, it’s needed for survival (& improving the product)
– Learn from the (habits of the) people
– Be aware of empathy and activate contextual awareness
– Iterate relentlessly…
– "Fail, fail again, fail better"
– Search for entrepreneurial sustainability
– Look for authenticity and affiliation
– Don’t be afraid of Serendipity
WS.