HM 035 Idea Development & "Dinking" (II)

VON Dr. Wolf SiegertZUM Freitag Letzte Bearbeitung: 1. Juli 2019 um 14 Uhr 39 Minuten


Welcome to the second session!

We started this lesson by asking you go present your favorite music video. Here it is:

At then end of the day we redefined the idea of "creativity" which is not the same as artistic ability. Instead of striving to present a finished peace of art the idea is to present an unfinished peace of a draft

This means, you have to trust the people around you. The idea is to share your expertise with others in a group. And to allow them to ask questions. The idea is to approach a problem by "experimental learning" with "creative confidence".

Empathy: To put yourself into some else’s shoes with:
no judgment, a beginner’s eye, curiosity, respect

Collect the other’s stories, not just information, by asking "why"

Define: To focus all the information and stories in order to define the (potential) needs: "human, physical, emotional necessities" (Justin Ferrell). And to find out the insights of those.

Looking for specific user with a strong point of view statement expressing own and not a projected need.

Ideate (or: "Brainstorm"): Linus Pauling>: "The best way to get a good idea is to get a lot of ideas" to react to the problem statement.

Presenting the ideas allows you to collect feed-back... before you start looking for your favorites and transforming them into a potential product or service.

Prototype and test an initial idea: early and often!

in a personal conclusion these are the most impotant guidelines:

- DESIGN and THINKING are equally important

- Have the customer in mind all the time

- Break the silos like those of the Brockhaus

- „We work: as a team, in a team… for our own“

- Collect the info’s, define the unknown, do the impossible

- Do focus more on basic needs and not on the technology

- Respect technology as a purpose but not as your destination

- Respect the learnings by doing MVPs

- Do early prototyping and real-time testing

- Look for feedback, it’s needed for survival (& improving the product)

- Learn from the (habits of the) people

- Be aware of empathy and activate contextual awareness

- Iterate relentlessly…

- "Fail, fail again, fail better"

- Search for entrepreneurial sustainability

- Look for authenticity and affiliation

- Don’t be afraid of Serendipity


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