HM047 MCI Idea Development & "Dinking" (II)

BY Dr. Wolf SiegertDATE Saturday Last update: 25 April 2020 at 14:27zum Post-Scriptum


Design Thinking: The one thing that will transform the way you think

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Here is a list of public: Papers - Presentations - PowerPoint - proposals from other students, this course included, and colleagues, including contributions from Stanford University, SAP-staff and -fellows:

 Pieter Baert
A keynote for the financial industry.

The Role of Design Thinking BAERT

 Co Barry: Design Thinking - Maximizing Your Students’ Creative Talent

 Ricardo Benítez & Benjamin Van Gelder
Improving education through Design Thinking (Irene)

 Kathryn Best MA, MSc
What can Design Bring to Strategy?
Designing Thinking as a Tool for Innovation and Change

What can Design bring to Strategy BEST

 Oriole Mphumelelo Bolus
Cape peninsula University of technology, Cape Town
Graduate Student’ Thesis

Design Thinking Shaping the Way BOLUS

 Tim Brown and Jocelyn Wyatt
Stanford Social Innovation Review [3]
Design Thinking for Social Innovation

Design Thinking for Social Innovation

 Tim Brown and Roberto Verganti
DESIGN thinking:
The New Paradigm for Agencies

DESIGN thinking for Agencies BROWN VERGANTi

 Bill Burnett, consulting assistant professor and master in design thinking at Stanford University
Desing Thinking = Method, Not Magic (Aarti)

 Helene A. Cahen
Creative Studies Graduate Student Master’s Projects International Center for Studies in Creativity
State University of New York College at Buffalo
Digital Commons at Buffalo State
Designing A Curriculum In Design Thinking For Creative Problem Solving Users

Designing a Curriculum CAHEN

 Erin ’Folletto’ Casali, Product Design Director [4]
Kickstarting Design Thinking

Kickstarting Design Thinking CASALI, Stanford University

 Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan: Competing Against Luck
The Story of Innovation and Customer Choice
Harper Business 2016

 Stanislaw Eysmont, Service Design Expert
Workshop: Design Thinking Sprint  [5]

Design Thinking Sprint EYSMONT

 Justin Ferrell, Fellowship Director - Hasso Plattner Institute for Design at Stanford:

Fireside Chat on Design and Innovation from Digital Innovators’ Summit on Vimeo.

 Justin Ferrell on Day 2 of the Digital Innovators’ Summit in Berlin 24 March 2015 [6]:

 Laura Mata Garcia
Politecnico di Milano
 [7] [8]
IDBM [International Design Business Management] - Program, Aalto University
Understanding design thinking, exploration and exploitation: Implications for design strategy

Understanding Design Thinking GARCIA

 Kunal Gupta & Ankur Grover, Co-Founders at TinkerLabs (a Design Thinking training & consulting firm): Rise of Design Thinking in India Rise of Design Thinking in India (Nasir)

 Pattie Belle Hastings: artist, designer, professor in the Department of Interactive Media + Design at Quinnipiac University in Hamden, Connecticut, USA.
0. Design Thinking & Doing
1. Design Thinking: Empathize
2. Design Thinking: Define
3. Design Thinking: Ideate
4. Design Thinking: Prototype
5. Design Thinking: Test

 Tom and Dave Kelley, founder of the, speak in July 2013 at MIT’s Media Lab about the start of Design Thinking Method at the Product Design Program at Stanford:

 Larry Leifer Director, Hasso Plattner Design Thinking Research Program at Stanford University and Jonathan A. Edelman.
Interview on the occasion of the d.confestival_2, 2017

 Ann M. Pendleton-Jullian and John Seely Brown:
Design Unbound: Designing for Emergence in a White Water World.
The MIT Press, October 2018
ISBNs: 978-0-262-53579-3 | 978-0-262-34904-8
— Volume 1 : Designing for Emergence
— Volume 2 : Ecologies of Change

 Michael Roush: Five Rules of Design Thinking to Reach All Students [9]

 SAP: History of Design Thinking (M. Margarita)

 SAP: Design Thinking with SAP: Charles succeeds with SAP S/4HANA Finance [10]

 Kiran Bir SETHI: Riverside School, Ahmedabad, India:
Empowering Students With Design Thinking (Nasir)

 Stefanie Di Russo
Swinburne University of Technology
Graduate Student’s PhD thesis
Understanding the behaviour of design thinking in complex environments

Behaviour of Design Thinking DI RUSSO

 Roman Schoeneboom
Service Design, London
FUTURE of Design


 Pete Sena
DigitalSurgeons [11]
Design Thinking: The one thing that will transform the way you think

Transform How You Think SENA

 Puja Setiawan
Universitas Maritim Raja Ali Haji
Graduate Student [12]
The value of thinking..

Design Knowledge SETIAWAN

 Wolf Siegert, Changineer, IRIS Media: The Notion of Time and Space in the Analogue World and Beyond Digital:

The Notion of Time & Space in the Analogue World and Beyond Digital

 Sean VanGenderen: What Is Design Thinking?

Changing the Rules of Competition by Radically Innovating What Things Mean
Harvard Business Press 2009

 Ulrich Weinberg., Potsdam: "Design thinking" at TEDxBratislava [13]

 Martin Wezowski, Chief Designer & Futurist SAP Innovation Center Network: "What’s the Future?" [14]

 Martin Wezowski: Design a future we all want to live in

 Sam Yen, Managing Director of SAP Silicon Valley
Interview on the occasion of the d.confestival_2, 2017

 Paweł Żebrowski: Design thinking – what, how, why, when? [15]

 Erik Bohemia, Jeanne Liedtka, Alison Rieple: Editors
Leading Innovation through Design:
Proceedings of the DMI 2012 International Research Conference

(c) DMI Design Management Institute, Boston MA 2012

Leading Innovation Through Design DMI

 The Council for Six Sigma Certification
Lean Six Sigma White & Yellow Belt Certification

Six Sigma "White Belt"
Six Sigma "Yellow Belt"

 At last, but by all means not least, here are some findings of the students of the first Design Thinking Master Class in 2017:

"DESIGN and THINKING are equally important"

 Have the customer in mind all the time

 Break the silos like those of the Brockhaus

 „We work: as a team, in a team… for our own“

 Collect the info’s, define the unknown, do the impossible

 Do focus more on basic needs and not on the technology

 Respect technology as a purpose but not as your destination

 Respect the learnings by doing MVPs

 Do early prototyping and real-time testing

 Look for feedback, it’s needed for survival (& improving the product)

 Learn from the (habits of the) people

 Be aware of empathy and activate contextual awareness

 Iterate relentlessly…

 "Fail, fail again, fail better"

 Search for entrepreneurial sustainability

 Look for authenticity and affiliation

 Don’t be afraid of Serendipity


To-Do’s (by the students):

 Selecting one of the presented presentations, papers... for presentation and comments
 Defining the own topic for the own presentation and preparing a draft for an abstract
 Collecting a list of questions for an expert to be interviewed.
 Presenting your potential candidates to be interviewed...
 ... including questions and names of bbw-board-members

To-Do’s (by the lecturer):
 confirm this kind of presentation in accordance with the exams-regulations (a demand was written and sent)
 looking for potential interview-partners on Design-Thinking topics in the US (done)
 changing the time-schedule for the lecture to be coherent with the US-time frame (in preparation for the lecture # 3)
 implementing interviews and statements already realized and published (done, see above)

This is how German TV - ZDF heute Nachrichten, April 20th 2020 7 pm - reports about the start of the Summer-School-Terms in Berlin: "Digitales Sommersermester an Hochschulen"

Sylvia Bleßmann
In den meisten Bundesländern startete an den Hochschulen das Sommersemester - allerdings nicht mit herkömmlichen Vorlesungen und Seminaren sondern mit digitalen Lehrveranstaltungen.

On the ARD tagesschau, starting at 8 pm, you’ll find a similar contribution: Sommersemester unter Krisenbedingungen

This is how German Radio DEUTSCHLANDFUNK is reporting about the challenges of lecturers facing the new situation. Here are two slots from "CAMPUS & KARRIERE" presented by Susanne Luerweg:

 Kai Rüsberg: "Wie schwierig ist es für Lehrbeauftragte Präsenzveranstaltungen zu digitalisieren"

 Ulrike Lefherz: "Freiberufliche Lehrbeauftragte - aktuell ohne Soforthilfe"



Publication accompanying the inaugural address delivered by Kathryn Best MA, MSc for her accession to the office of lector at the Centre for Applied Research in Brand, Reputation and Design Management (CBRD) at Inholland University of Applied Research in Rotterdam

[2CPUT copyright information
The thesis may not be published either in part (in scholarly, scientific or technical journals), or as a whole (as a monograph), unless permission has been obtained from the University

[3By Jawwad Zaidi, Working at National College of Arts

[4This is a short talk and workshop (30’ + 90’) to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them. This presentation was first done at ImpactON / StartupChile evening in 2015.


The Design Thinking process first defines the problem and then implements the solutions, always with the needs of the user demographic at the core of concept development. This process focuses on needfinding, understanding, creating, thinking, and doing. At the core of this process is a bias towards action and creation: by creating and testing something, you can continue to learn and improve upon your initial ideas.


[6Further quotes from Justin are on the Design-Thinking reference-list on this Blog from April 1st 2016:


I developed my doctoral research on the use of service design tools as strategies to structure the front-end of the entrepreneurial process. I am currently working for an international design consultancy firm as a design researcher.


The planning and execution of an appropriate design strategy is crucial in order to maximize the potentialities of an organization’s design assets. However, many cognitive biases about design and its role in the organization still remain for many managers and decision makers. This article aims to clarify what those cognitive biases are and illustrate the so called ""third mind frame which is “design thinking”.Some authors point out that the stagnation present in many organizations is due to the fact that they remain focused for too long in the exploitation of current knowledge. Similarly, understanding design strategy as solely focusing in the management of existing design assets may risk creating ossification and obsolescence in the organization in the long term. Other branches of design such as advanced design could be of aid as a complement to design strategy and design management, in order to maintain the explorative side of design and keep exploring new business opportunities and new behaviors of consumers that could eventually translate into new products.

[9These "Rules" / guidelines / ideas are:
 Teach with the mindset of a rule breaker (like BANKSY )
"Make things more engaging, read the rule-book and break it up"
 Be curious about everything, never stop questioning (like DA VINCI)
 Strife for beauty and elegance (like CHANEL)
"What is the background music going on in your lives?"
 Teach beyond rules and learn from failures (like BRUNEL)
 Connect with: "Why we do what we do!" (like YOU)

[10If you want to compare this company-presentation with some similar videos look at:

 ADOBE: Design Thinking, Design Sketching, Design Prototyping

 AJ&Smart: What is Design Thinking?

 ASUS: ASUS Transformer Book — Design Thinking Story What is Design Thinking

 DEUTSCHE BANK: Design Thinking @ Deutsche Bank | Innovation through Design Thinking

 IBM: Understand IBM Design Thinking in 10 minutes

 IBM: ThinkAcademy: Restlessly Reinvent How it Works: Design Thinking/Agile

 Phil Gilbert: IBM Design Thinking

 PwC Senior Manager Andrea Pivetta: Design Thinking for Business


The Five things that all definitions of Design Thinking have in common:

1. Isolating and reframing the problem focused on the user.
2. Empathy. A design practitioner from IDEO, the popular design and innovation firm strapped a video camera to his head and it was only then that he recognized why the ceiling is such an important factor when working with hospital patients. As a patient you lay in bed and stare at it all day. It’s these little details and true empathy that can only be realized by putting oneself in the user’s shoes.
3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport.
4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be.
5. Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations.


I am a graduate of electrical engineering at one of the state universities in Indonesia, I prefer all things related to electro, telecommunication, control programming logic [PLC], microcontrollel, like robotics, control automation, and I am also happy to know about renewable energy science being discussed in different parts of the world

[13In comparison to this look at his reflections on The End of Brockhaus Thinking.

[14including a chat about "gravity"

[15This is one of the typical examples, showing, how this methodology is implemented worldwide, i.e. in the Regional Centre for Innovation and Technology Transfer, West Pomeranian University of Technology Szczecin.

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