III Management of CreativeIndustries: Design Thinking & Idea Development

VON Dr. Wolf SiegertZUM Samstag Letzte Bearbeitung: 11. Januar 2023 um 14 Uhr 19 Minuten


On this page, "Design Thinking & Idea Development" will be condensed and defined as "Dinking".

"Dinking" in Stanford
What is "Design Thinking"?
Designers about "Dinking"
"Dinking" in Companies
"Dinking" Publications


By the bbw-Hochschule with a video that was shot as early as 2017:

By Dr. Wolf Siegert’s HM053 online kick-off on Friday, April 16th 2021

recalling these three questions:

- what made you decided to join the MCI - topic in general and the Design-Thinking course specifically?

 how could this course be helpful to boost the upcoming studies and to find an appropriate topic for your master thesis?

 do you have any ideas, perspectives, visions what to do once you have passed the exams?

At D.School Potsdam

Ulrich Weinberg. d.school, Potsdam: "Design thinking" at TEDxBratislava [1]

 Design Thinking Presentation @ HPI-School :

At Stanford University

Students promoting their D.School:

"Dinking" in Stanford

The shortest coffee-table note goes like this:

The smartest graph goes like this:

This is the d.school Starter Kit

These IV Stanford Teachers talk like this:


Here are two extensive presentations by Bill Burnett, when he was consulting assistant professor and master in design thinking at Stanford University [2]

Desing Thinking = Method, Not Magic

When Bill Burnett was nominated Executive director of Stanford’s design program at the d.School he delivered a stage talk at TEDxStanford 2017: 5 steps to designing the life you want addressing the individual scope [3]:


Tom and Dave Kelley, founder of the d.school, speaks in July 2013 at MIT’s Media Lab about the start of Design Thinking Method at the Product Design Program at Stanford:

Tom Kelley, IDEO, Design Thinking’s is the ultimate disciple

David Kelley: How to build your creative confidence TED Design Studio Session 2012:


Justin Ferrell of Stanford d. School at The Irish Times in 2013: Design Thinking workshop:

Justin Ferrell, "Fellowship Director" & "d.school" teacher at the DIS, the Digital Innovators’ Summit, Berlin, March 20-22, 2015:

 in a "verytv" interview:


Larry Leifer, Director, Hasso Plattner Design Thinking Research Program at Stanford University and Jonathan A. Edelman in an exclusive interview on the occasion of the d.confestival_2, 2017:

What is "Design Thinking"?

 AJ&Smart: What is Design Thinking?

 Pattie Belle Hastings: artist, designer, professor in the Department of Interactive Media + Design at Quinnipiac University in Hamden, Connecticut, USA.
0. Design Thinking & Doing
1. Design Thinking: Empathize
2. Design Thinking: Define
3. Design Thinking: Ideate
4. Design Thinking: Prototype
5. Design Thinking: Test

 DaylightDesign.com: What is Design Thinking

Sean VanGenderen: What Is Design Thinking?

The Design Thinking Process

What Is Design Thinking? An Overview

Designers about "Dinking"

Tim Brown:

"Dinking" in Companies

 ADOBE: Design Thinking, Design Sketching, Design Prototyping

Apple: Design Thinking and Innovation

 CSTI: This is a typical CSTi - Design-Thinking-promo video including Partners in Colombia, Costa Rica, Ecuador, Perú, ....

Deloitte Australia 2014:

 DEUTSCHE BANK: Design Thinking @ Deutsche Bank | Innovation through Design Thinking

 IBM: Understand IBM Design Thinking in 10 minutes is no more accessible via Google, but one of the students spotted the video on the URL: https://mediacenter.ibm.com/media/Designthinking/1_rr228ajg [4]. Instead you may have a look the interview with IBM Director, Damon Deaner in 2020: Design Thinking Process.:

 IBM Design Thinking Phil Gilbert, General Manager, IBM Design:

 Philips Healthcare: Consulting and Design Thinking for the Broward Infusion Center:

 PwC Senior Manager Andrea Pivetta: Design Thinking for Business. This video is no more accesible.

- SAP about History of Design Thinking with SAP:

Here further presentations and interviews with SAP staff members:

 Martin Wezowski, Chief Designer & Futurist SAP Innovation Center Network: "What’s the Future?" [5]

 Martin Wezowski: Design a future we all want to live in

 Sam Yen, (former) Managing Director of SAP Silicon Valley, in an exclusive interview on the occasion of the d.confestival_2, 2017

"Dinking" Publications

 Pieter Baert
A keynote for the financial industry.

The Role of Design Thinking BAERT

 Kathryn Best MA, MSc
What can Design Bring to Strategy?
Designing Thinking as a Tool for Innovation and Change

What can Design bring to Strategy BEST

 Oriole Mphumelelo Bolus
Cape peninsula University of technology, Cape Town
Graduate Student’ Thesis

Design Thinking Shaping the Way BOLUS

 Tim Brown and Jocelyn Wyatt
Stanford Social Innovation Review [8]
Design Thinking for Social Innovation

Design Thinking for Social Innovation

 Tim Brown and Roberto Verganti
DESIGN thinking:
The New Paradigm for Agencies

DESIGN thinking for Agencies BROWN VERGANTi

 Helene A. Cahen
Creative Studies Graduate Student Master’s Projects International Center for Studies in Creativity
State University of New York College at Buffalo
Digital Commons at Buffalo State
Designing A Curriculum In Design Thinking For Creative Problem Solving Users

Designing a Curriculum CAHEN

 Erin ’Folletto’ Casali, Product Design Director [9]
Kickstarting Design Thinking

Kickstarting Design Thinking CASALI

 Stanislaw Eysmont, Service Design Expert
Workshop: Design Thinking Sprint  [10]

Design Thinking Sprint EYSMONT

 Laura Mata Garcia
Politecnico di Milano
Alumnus [11] [12]
IDBM [International Design Business Management] - Program, Aalto University
Understanding design thinking, exploration and exploitation: Implications for design strategy

Understanding Design Thinking GARCIA

 Ann M. Pendleton-Jullian and John Seely Brown:
Design Unbound: Designing for Emergence in a White Water World.
The MIT Press, October 2018
ISBNs: 978-0-262-53579-3 | 978-0-262-34904-8
— Volume 1 : Designing for Emergence
— Volume 2 : Ecologies of Change

 Hasso Plattner, Christoph Meinel, Larry Leifer:
Design Thinking
Understad - Improve - Apply
Springer Berlin Heidelberg 2011
This is one of the fundamental statements from the founders of Design Thinking.
In this PDF you find "Design Thinking Research" by Meinel & Leifer:

Plattner et.a.: Design Thinking

 Pete Sena
Design Thinking: The one thing that will transform the way you think

Transform How You Think SENA

The Five things that all definitions of Design Thinking have in common:

1. Isolating and reframing the problem focused on the user.
2. Empathy. A design practitioner from IDEO, the popular design and innovation firm strapped a video camera to his head and it was only then that he recognized why the ceiling is such an important factor when working with hospital patients. As a patient you lay in bed and stare at it all day. It’s these little details and true empathy that can only be realized by putting oneself in the user’s shoes.
3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport.
4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be.
5. Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations.


[1In comparison to this look at his reflections on The End of Brockhaus Thinking.

[2Some notes:
from bbw HS Dozent to everyone: 8:26 AM
Good morning! WS.
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from bbw HS Dozent to everyone: 10:33 AM
from bbw HS Dozent to everyone: 10:34 AM
see U again at 11:30 am
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The culture will reject the process !
from bbw HS Dozent to everyone: 10:38 AM
creativiy by itself is not the goal
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individual vs. institutional limits
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a survey is not a prototype!
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it is impossibe to gat data about the future
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It ist so hard to accept failures ...
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Team Work needs a lot of coaching
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Understanding and mutual respect is needed!
from bbw HS Dozent to everyone: 10:54 AM
Ingeneers vs. Marketing ?!
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Teaching Teams are the most difficult to handle
from bbw HS Dozent to everyone: 10:57 AM
high social trust helps to build up haigh performance teams
from bbw HS Dozent to everyone: 11:00 AM
the same words my have different meanings - and differnet words may have the same meaning
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Authoritiy vs. Influence
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What is the "KILL ZONE" doing to destroy the change process
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The example: 50% of the middle managers fired at P&G
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You need the ’air-cover’ of people with power,
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The IBM example: a 40tds. people company
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The Disney (land) example of product design

[3These are his five ideas:
1. Connect the dots... what you believe, who you are, what you do
2. Gravity problems... avoid them and accept
3. How many lives are you? ... make 3 plans
4: Prototyping your life... "narrative resonance"
5. Choosing well... gather & create, narrow down, choose, agonize ("fomo") / let go & move on
 Get Curious... Talk to People... Try stuff
 Daniel Goleman: "The wisdom of the emotions is a real thing."

[4But receiving this link via mail the MS-Azure/Exchange-Accout added this warning: "***Achtung: SPAM-verdächtig***[!!Spam]IBM link

[5including a chat about "gravity"


Publication accompanying the inaugural address delivered by Kathryn Best MA, MSc for her accession to the office of lector at the Centre for Applied Research in Brand, Reputation and Design Management (CBRD) at Inholland University of Applied Research in Rotterdam

[7CPUT copyright information
The thesis may not be published either in part (in scholarly, scientific or technical journals), or as a whole (as a monograph), unless permission has been obtained from the University

[8By Jawwad Zaidi, Working at National College of Arts

[9This is a short talk and workshop (30’ + 90’) to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them. This presentation was first done at ImpactON / StartupChile evening in 2015.


The Design Thinking process first defines the problem and then implements the solutions, always with the needs of the user demographic at the core of concept development. This process focuses on needfinding, understanding, creating, thinking, and doing. At the core of this process is a bias towards action and creation: by creating and testing something, you can continue to learn and improve upon your initial ideas.



I developed my doctoral research on the use of service design tools as strategies to structure the front-end of the entrepreneurial process. I am currently working for an international design consultancy firm as a design researcher.


The planning and execution of an appropriate design strategy is crucial in order to maximize the potentialities of an organization’s design assets. However, many cognitive biases about design and its role in the organization still remain for many managers and decision makers. This article aims to clarify what those cognitive biases are and illustrate the so called ""third mind frame which is “design thinking”.Some authors point out that the stagnation present in many organizations is due to the fact that they remain focused for too long in the exploitation of current knowledge. Similarly, understanding design strategy as solely focusing in the management of existing design assets may risk creating ossification and obsolescence in the organization in the long term. Other branches of design such as advanced design could be of aid as a complement to design strategy and design management, in order to maintain the explorative side of design and keep exploring new business opportunities and new behaviors of consumers that could eventually translate into new products.

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