Use of your data for targeted advertising
Last updated: 3 weeks ago

LinkedIn is updating the legal basis by which we process certain personal data of our members in the Designated Countries for personalized ads purposes, including ad measurement and improvement. In the weeks prior to January 22, 2025, these members will be asked to consent (or opt-in) to the use of certain data where the legal basis used to be legitimate interest (and members could opt-out). This article summarises these changes.

By January 22, 2025:

We will no longer use the following data based on legitimate interests, and will instead seek your consent for:
Data we infer about your age range, gender, your interests and traits, and inferred location (from an observed IP address), and
Data we observe or infer about your activity on LinkedIn services.

In addition, we will seek consent to use certain data from others (advertisers, ad exchanges, and publishers) for personalized ads purposes, including:
Showing ads off LinkedIn,
Targeting based on advertiser data, and
Measuring ad effectiveness.

We do not use the data of others to infer interest or traits through profiling.

We will rely on legitimate interests to use your profile data (e.g. the data you choose to put on your profile) for personalized ads purposes, including measurement and improvement.

We will update our European Regional Privacy Notice to ensure that:
The purposes for our use of your data based on consent and legitimate interests are clear, and
You have access to further information on our targeted advertising practices.