Lange Zeit war das Wort "Broadcast" das "Buzzword" im neuen ABC... der postdigitalen Zeit. Oder ist es jetzt schon "YouTube"?

Dazu Noel Curran, EBU Director General in seinem Blog vom 11. März 2026:

YouTube - Friend or Enemy? The dilemma for broadcasters

In this blog, EBU Director General Noel Curran examines the growing dilemma public service media face as YouTube evolves from a promotional platform into an important part of the television ecosystem. While the platform offers opportunities to reach younger audiences and extend public service journalism into new digital spaces, it also raises concerns about revenue, visibility, platform dependency and cultural impact. As YouTube expands into new areas, the key question for broadcasters is no longer whether to engage with the platform – but on what terms.