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IFA 2026 Media Days (II) & Show-Invites

Donnerstag 3. September 2026, von Dr. Wolf Siegert

Dieser Tag war geprägt von der Begegnung mit vielen kleinern und einem grossen chinesischen Unternehmen.
Und verdient in diesem Jahr eine noch höhere Beachtung, nachdem auch die Zahlen eine deutliche Sprache sprechen: Die Zahl ihrer Anmeldungen auf der IFA hat nunmehr die 50%-Grenze überschritten. Mehr dazu zu einem späteren Zeitpunkt am Ende dieses Beitrags.

ab 9:30 Uhr
Anker Innovations
Track: World of AI & Future of Tech
Sprache: Englisch
Ort: ANKER-Stand. Halle 2.2, Standnummer 101

ab 10:30 Uhr
AWOL Vision Pressekonferenz/ Keynote
Erleben Sie die nächste Generation des Home Entertainments mit beeindruckenden Großbildlösungen, immersivem Sound und innovativen Technologien von AWOL Vision.
Sprache: Englisch
Location: Hall 22 / 113

ab 11:00 Uhr
Gemeinsame Pressekonferenz, Sharp & Friends, veranstaltet von Sharp
Die Unterhaltungselektronik Highlights von Sharp & anderen starken Marken.
Location: Hall 22 / 101

ab 12:00 Uhr
Liebherr-Hausgeräte Pressekonferenz
Sprache: Präsentation auf Deutsch (Englische Übersetzung verfügbar)
Zugang: Nur mit Einladung, Begrenzte Kapazität, Anmeldung am 28.7.2026 abgeschickt.

Und danach gibt es eine Grundsatzentscheidung: Auf dem Messegelände bleiben zur Teilnahme an diesen PK-Terminen ...

ab 13:00 Uhr AEG Pressekonferenz

ab 14:00 Uhr TCL Pressekonferenz

ab 15:00 Uhr Haier Pressekonferenz

ab 16:00 Uhr Severin Pressekonferenz

ab 17:00 Uhr LG Booth Tour
oder
ab 17:00 Uhr FRITZ! Media Briefing

... oder bis ans Ende der Kantstrasse fahren:

ab 13:45 Uhr

Global Connect Show @ IFA 2026
Save the Date, Berlin: The latest in Chinese consumer tech is coming.

Hello Wolf,

We’re delighted to invite you to the Global Connect Show @IFA 2026 media day on September 3, where media will be able to see and experience the latest consumer technology innovations coming out of China. [...]

This is an exclusive press event designed to help members of the media meet 45+ story-worthy brands in one space, reducing the time you need to move around the show floor. Many of the participating brands will be releasing new products, and some will be attending a global trade show for the first time.

Product categories include:
• AI & robotics
• Smart glasses & wearables
• AI-integrated smart homes
• Health & wellness technology
• Mobility & outdoor tech

We’re bringing a piece of Shenzhen to Berlin, and want to give you behind-the-scenes access to some of the companies shaping the next era of consumer technology, with live demos and hands-on experiences.

If this is your first time hearing about us, Global Connect Show has been organising media days alongside CES and IFA for several years. We also bring media to China for our annual China Innovation Tour, where press get to visit factories and meet founder and product teams in person.

For more information about our global events: www.globalconnect.show

Oliver Pearce
Global Media Relations
Level 6, China Resources Tower, No. 2666 South Keyuan Road, Nanshan District
518054, Shenzhen

First GCS Brands Revealed

We’re excited to announce the first confirmed brands attending Global Connect Show @ IFA 2026, our exclusive media preview of some of the latest tech innovations coming out of China.

The exhibitors already span many of IFA’s key categories, including:

Wearables & Smart Devices:
INMO [1], Viaim and XbotGo — featuring AR glasses, AI note-taking earbuds and autonomous sports cameras.

Digital Health & Wellness
Ascentiz [2], Ocjoy and Rootique — including medical exoskeletons, oral healthcare, personal wellness technologies, and hearing-safe children’s technology.

Smart Home & Outdoor Living
Cozyla, Pexar and Poposoap — from digital displays that blend seamlessly into the home to connected outdoor living products.

Robots & AI Companions
Hengbot and Takway AI — including a robot dog capable of football and dance, and AI companions that grow through different life phases.

Home Appliances
CozyTime, Lissome and JIMMY — from AI-powered kitchen appliances to next-generation home cleaning solutions.

We will also be hosting a number of young brands graduated from the renowned Shenzhen Innox Academy (which incubated DJI, EcoFlow and Narwal, among others). Many will be unveiling new products, and some are exhibiting at an international trade show for the first time.

Hier die am 7. August 2026 übermittelte Liste der Aussteller und deren in sogenannten Live Pitches vorzustellenden Produkte:

What Brands to Expect

Anstatt der Einzelpräsentationen fügen wir an dieser Stelle ein instruktives und ausführliches Interview bei, das trotz all seiner Verpflichtungen gegen Ende der Veranstaltung mit Oliver Pearce, geführt werden konnte:

ab 17:45 Uhr

Eränzend dazu traf am 11. August 2026 die Meldung von Steve Leon ein:

70+ Chinese tech leaders, startups to intro new tech at ShowStoppers® @ IFA 2026

BERLIN, GERMANY and NEW YORK, NY, 11 Aug 2026 – Chinese consumer tech leaders and startups are going global, driving a revolution in AI and new products for work, home and play that will introduce at ShowStoppers® at IFA 2026, https://www.showstoppers.com, the official press event of IFA, https://www.ifa-berlin.com, the annual trade fair in Berlin, Germany, that celebrates more than 100 years of innovation and launches what comes next in home and consumer technologies.

Nearly sold out, more than 110 companies are preparing to introduce new tech for work, home and play at ShowStoppers, set for 3 September, one day before IFA begins. The tradeshow runs 4-8 September at the Messe Berlin Fairgrounds in Berlin.

More than 1,000 journalists, creators and industry analysts from 59 countries are already registered to attend ShowStoppers @ IFA 2026.

With record exhibitor demand, up from 86 companies at the 2025 edition, ShowStoppers is relocating from its longtime venue at the South Entrance Hall to Hall 5.3 at Messe Berlin – directly across from the IFA Press Center in Hall 6.3. Hall 5.3 provides significantly more workspace for exhibitors, journalists, executive interviews, product launches and hands-on demonstrations.

The press event will feature at least 70 companies from Hong Kong, Shanghai, Shenzhen and other cities in China that are creating, building and bringing to market humanoid robots, 3D printers, 5G connectivity tools, products for use with Android and Apple; augmented and virtual reality systems; biometrics, consumer electronics and home appliances; audiovideo technologies and devices to create movies and content for streaming and podcasting; drones; products that power education and entertainment, family computing and new ways to work; health and wellness wearables and software; mobility and transportation tech; smart home products – and more – much of it integrating artificial intelligence to transform how users interact with technology, simplify household tasks, redefine personal health management, and a wide range of other applications.

More than 20 exhibitors at the press event are based in France, Germany, the Netherlands, Spain and the United Kingdom, with almost 20 from the United States, plus companies from other geographies.

Berichte über die offizielle Eröffnungsveranstaltung [3] [4] und ausgesuchte Evening-Events auf Einladung einzelner Aussteller entfallen.


Diesen Events vorangegangen hätte am 19. August 2026 in der Zeit von 16-18 Uhr das
IFA Preview Media & Influencer Online Event

Techfluence Showcase Events attract a curated, opt-in audience of consumer technology journalists, creators, analysts, broadcasters, bloggers, and other industry opinion leaders from across the U.S. and around the world.

Aber am 18. August 2026 traf um 21:54 diese Mail von Barry Myers ein:

Dear Wolf
Apologies for the late notice but I’m afraid our virtual IFA Preview event for tomorrow has been canceled.
We had hoped to have our brand new platform ready in time, but rebuilding it from scratch took longer than anticipated.
However, I promise you everything is very much on schedule for our September 30th Holiday Gift Guides Event and we sincerely hope you’ll join us for that.
I hope we haven’t inconvenienced you too much.
Regards
Barry

Das wäre doch genau die richtige Ansage für die diesjährigen sogenannten "IFA Ambassadors" gewesen?

Je näher der Termin rückt, folgen immer noch weitere Einladungen, in denen Agenturen die Produkte ihrer Kunden im Paket vorstellen. Hier als Beispiel CM, CommunicateMore PR+Marketing die ab diesem Tag bis zum 7. September 2026 diese Brands vorstellen:
Audeze
Status Audio
Viaim
Potensic
PlantSenso
Questyle
Rowan (Espresso machine)

Portfolio


[1

INMO makes AR smart glasses that don’t get in your way. As a pioneer in wireless AR and AI smart glasses, its lineup, including the INMO Air series, delivers hands-free visuals for everyday use, from video streaming to real-time notifications and speech prompting

.

[2

Ascentiz builds a modular exoskeleton with swappable hip and knee modules that boost climbing power, reduce fatigue, and support everyday mobility. Its AI motion engine recognizes activity type and switches support modes in under 200 milliseconds, backed by a record-breaking Kickstarter campaign that made it the most-funded exoskeleton project in the platform’s history.