HM053_III "Innovation Development: Design Thinking and Idea Development"

BY Dr. Wolf SiegertDATE Friday Last update: 1 May 2021 at 18:46zum Post-Scriptum


These notes are based on those prepared for last weekend:
Friday, April 16th 2021 HM053_I "Innovation Development: Design Thinking and Idea Development"
Saturday, April 17th 2021 HM053_II "Innovation Development: Design Thinking and Idea Development"
they are still in a work-in-progress status.

Content Summary:

 Following the lecture content and proposals you will receive these documents with an emphasis on Design Thinking in ...

> ... Stanford

> ... other parts of the world

> ... Germany

> ... Publications

Following our discussion here are these extra offers for the last session on April 30th 2021, to be even better prepared for the exams on May 7th 2021: HM053_V "Innovation Development: Design Thinking and Idea Development"

This day will

> ... be open to [dry-run>] offers to individuals and student groups who started to look for themes and topics that could be relevant for their exam on May 7th 2021 - and beyond

> present you some notes and videos that may help to develop your presentation skills even further (all mentioned in the P.S.-section)

> offer you a GDTA PowWow webinar invitation open to all students.

The invitation

Meeting link:

Meeting number: 183 232 5809

Password: tcBW2PWMM82

Host key: 251070

"Dinking" in Stanford

This is the online-presentation from 2016, we have started with the week before:

 Bill Burnett, consulting assistant professor and master in design thinking at Stanford University: "Desing Thinking = Method, Not Magic"

It was well-received. Here is a second Bill Burnett (now presented as the Executive director of Stanford’s design program at the d.School) - stage talk at TEDxStanford 2017: 5 steps to designing the life you want addressing the individual scope [1]:

Here are more voices of people based in Stanford:

Justin Ferrell of Stanford d. School at The Irish Times in 2013: Design Thinking workshop:

Justin Ferrell, "Fellowship Director" & "" teacher at the DIS, the Digital Innovators’ Summit, Berlin, March 20-22, 2015:

 in a "verytv" interview:

Tom and Dave Kelley, founder of the, speaks in July 2013 at MIT’s Media Lab about the start of Design Thinking Method at the Product Design Program at Stanford:

Tom Kelley, IDEO, Design Thinking’s is the ultimate disciple

David Kelley: How to build your creative confidence TED Design Studio Session 2012:

Students promote their School:

Larry Leifer Director, Hasso Plattner Design Thinking Research Program at Stanford University and Jonathan A. Edelman.
Personal Interview on the occasion of the d.confestival_2, 2017:

"Dinking" in Education:

These following presentations give you a little insight into the mythology used to desing this course:

Improving education through Design Thinking by Ricardo Benítez (a millennial designer and engineer from Venezuela living in Madrid) & Benjamin Van Gelder (strategic designer and entrepreneur native from Belgium):

This is an excerpt of a talk delivered by Co Barry at TEDxDenverTeachers in 2013: Design Thinking — Maximizing Your Students’ Creative Talent:

Jodi Forlizzi, Carnegie Mellon University at Stanford Seminar - What comes after design thinking?, 2019

Michael Roush: Five Rules of Design Thinking to Reach All Students [2] at the TEDxWashingtonED 2016:

Kiran Bir SETHI: Riverside School, Ahmedabad, India:
Empowering Students With Design Thinking

Stefanie Di Russo
Swinburne University of Technology
Graduate Student’s PhD thesis
Understanding the behaviour of design thinking in complex environments

Behaviour of Design Thinking DI RUSSO

Roman Schoeneboom
Service Design, London
FUTURE of Design


Puja Setiawan
Universitas Maritim Raja Ali Haji
Graduate Student [3]
The value of thinking..

Design Knowledge SETIAWAN

Sean VanGenderen: What Is Design Thinking?

Paweł Żebrowski: Design thinking – what, how, why, when? [4]

"Dinking"-Stories told by:

 AJ&Smart: What is Design Thinking?

 Pattie Belle Hastings: artist, designer, professor in the Department of Interactive Media + Design at Quinnipiac University in Hamden, Connecticut, USA.
0. Design Thinking & Doing
1. Design Thinking: Empathize
2. Design Thinking: Define
3. Design Thinking: Ideate
4. Design Thinking: Prototype
5. Design Thinking: Test What is Design Thinking

Sean VanGenderen: What Is Design Thinking?

 ThinkAcademy: Restlessly Reinvent How it Works: Design Thinking/Agile

Ulrich Weinberg., Potsdam: "Design thinking" at TEDxBratislava [5]

"Dinking" in Companies

 ADOBE: Design Thinking, Design Sketching, Design Prototyping

Apple: Design Thinking and Innovation

 CSTI: This is a typical CSTi - Design-Thinking-promo video including Partners in Colombia, Costa Rica, Ecuador, Perú, ....

Deloitte Australia 2014: Design Thinking

 IBM: Der Beitrag: Understand IBM Design Thinking in 10 minutes. This video is no more accassible. Instead you may habe a look the Interview with IBM Director, Damon Deaner in 2020: Design Thinking Process.:

 IBM Design Thinking Phil Gilbert, General Manager, IBM Design:

 Philips Healthcare: Consulting and Design Thinking for the Broward Infusion Center:

 PwC Senior Manager Andrea Pivetta: Design Thinking for Business. This video is no more accesible.

 SAP: Design Thinking with SAP: Charles succeeds with SAP S/4HANA Finance. This video is no more accesible.

- SAP about History of Design Thinking with SAP:

Here are are several presentaions and interviews with (former) SAP staff members:

 Martin Wezowski, Chief Designer & Futurist SAP Innovation Center Network: "What’s the Future?" [6]

 Martin Wezowski: Design a future we all want to live in

 Sam Yen, Managing Director of SAP Silicon Valley
Interview on the occasion of the d.confestival_2, 2017

"Dinking" in Germany


 DEUTSCHE BANK: Design Thinking @ Deutsche Bank | Innovation through Design Thinking [7]

Siemens Stiftung 2021: Promover la creatividad y la innovación en clase: "Design Thinking en STEM"


Hasso Plattner explaining Design Thinking (in German):

 Design Thinking - HPI-School :

 D-Vision-Day HPI-School:

"Dinking" Publications

 Pieter Baert
A keynote for the financial industry.

The Role of Design Thinking BAERT

 Kathryn Best MA, MSc
What can Design Bring to Strategy?
Designing Thinking as a Tool for Innovation and Change

What can Design bring to Strategy BEST

 Oriole Mphumelelo Bolus
Cape peninsula University of technology, Cape Town
Graduate Student’ Thesis

Design Thinking Shaping the Way BOLUS

 Tim Brown and Jocelyn Wyatt
Stanford Social Innovation Review [10]
Design Thinking for Social Innovation

Design Thinking for Social Innovation

 Tim Brown and Roberto Verganti
DESIGN thinking:
The New Paradigm for Agencies

DESIGN thinking for Agencies BROWN VERGANTi

 Helene A. Cahen
Creative Studies Graduate Student Master’s Projects International Center for Studies in Creativity
State University of New York College at Buffalo
Digital Commons at Buffalo State
Designing A Curriculum In Design Thinking For Creative Problem Solving Users

Designing a Curriculum CAHEN

 Erin ’Folletto’ Casali, Product Design Director [11]
Kickstarting Design Thinking

Kickstarting Design Thinking CASALI

 Stanislaw Eysmont, Service Design Expert
Workshop: Design Thinking Sprint  [12]

Design Thinking Sprint EYSMONT

 Laura Mata Garcia
Politecnico di Milano
Alumnus [13] [14]
IDBM [International Design Business Management] - Program, Aalto University
Understanding design thinking, exploration and exploitation: Implications for design strategy

Understanding Design Thinking GARCIA

 Ann M. Pendleton-Jullian and John Seely Brown:
Design Unbound: Designing for Emergence in a White Water World.
The MIT Press, October 2018
ISBNs: 978-0-262-53579-3 | 978-0-262-34904-8
— Volume 1 : Designing for Emergence
— Volume 2 : Ecologies of Change

 Hasso Plattner, Christoph Meinel, Larry Leifer:
Design Thinking
Understad - Improve - Apply
Springer Berlin Heidelberg 2011
This is one of the fundamental statements from the founders of Design Thinking.
In this PDF you find "Design Thinking Research" by Meinel & Leifer:

Plattner et.a.: Design Thinking

 Pete Sena
Design Thinking: The one thing that will transform the way you think

Transform How You Think SENA

The Five things that all definitions of Design Thinking have in common:

1. Isolating and reframing the problem focused on the user.
2. Empathy. A design practitioner from IDEO, the popular design and innovation firm strapped a video camera to his head and it was only then that he recognized why the ceiling is such an important factor when working with hospital patients. As a patient you lay in bed and stare at it all day. It’s these little details and true empathy that can only be realized by putting oneself in the user’s shoes.
3. Approach things with an open mind and be willing to collaborate. Creativity with purpose is a team sport.
4. Curiosity. We have to harness our inner 5-year-old here and really be inquisitive explorers. Instead of seeing what would be or what should be, consider what COULD be.
5. Commitment. Brainstorming is easy. It’s easy to want to start a business or solve a problem. Seeing it into market and making it successful is not for the faint of heart. We’ve all read about big “wins” (multi-billion dollar acquisitions like Instagram and WhatsApp). What we don’t read about are people like Tony Fadell and Matt Rogers, who work for years before becoming industry sensations.

News series of Design-Thinking-Toolkits, starting July 4th 2019, from Australia:

"Dinking" Toolkit (I)

4 July - Part 1: Introduction + Summary
11 July - Part 2: Process
18 July - Part 3: Design Challenge
25 July - Part 4: Understanding
1 August - Part 5: Research
8 August - Part 6: Point of View
15 August - Part 7: Ideation
22 August - Part 8: Prototyping
29 August - Part 9: Testing & Iteration
5 September - Part 10: What’s next?


LOOK OUT: This is the HPI What’s new? School of Design Thinking Newsletter.

PREVIEW: Before we start the last session and examination on May 7th 2021, do not forget to give some Evaluation Feedback about your time and learnings so far. Thank you: WS.


[1These are his five ideas:
1. Connect the dots... what you believe, who you are, what you do
2. Gravity problems... avoid them and accept
3. How many lives are you? ... make 3 plans
4: Prototyping your life... "narrative resonance"
5. Choosing well... gather & create, narrow down, choose, agonize ("fomo") / let go & move on
 Get Curious... Talk to People... Try stuff
 Daniel Goleman: "The wisdom of the emotinos is a real thing."

[2These "Rules" / guidelines / ideas are:
 Teach with the mindset of a rule breaker (like BANKSY )
"Make things more engaging, read the rule-book and break it up"
 Be curious about everything, never stop questioning (like DA VINCI)
 Strife for beauty and elegance (like CHANEL)
"What is the background music going on in your lives?"
 Teach beyond rules and learn from failures (like BRUNEL)
 Connect with: "Why we do what we do!" (like YOU)


I am a graduate of electrical engineering at one of the state universities in Indonesia, I prefer all things related to electro, telecommunication, control programming logic [PLC], microcontrollel, like robotics, control automation, and I am also happy to know about renewable energy science being discussed in different parts of the world

[4This is one of the typical examples, showing, how this methodology is implemented worldwide, i.e. in the Regional Centre for Innovation and Technology Transfer, West Pomeranian University of Technology Szczecin.

[5In comparison to this look at his reflections on The End of Brockhaus Thinking.

[6including a chat about "gravity"

[7Dazu im Vergleich aus dem Jahr 2017:BBVA Design Thinking - The Future Bank.


Publication accompanying the inaugural address delivered by Kathryn Best MA, MSc for her accession to the office of lector at the Centre for Applied Research in Brand, Reputation and Design Management (CBRD) at Inholland University of Applied Research in Rotterdam

[9CPUT copyright information
The thesis may not be published either in part (in scholarly, scientific or technical journals), or as a whole (as a monograph), unless permission has been obtained from the University

[10By Jawwad Zaidi, Working at National College of Arts

[11This is a short talk and workshop (30’ + 90’) to give a first introduction to design thinking. Gives theory foundation, notes a few different approaches, and then dives into one of them. This presentation was first done at ImpactON / StartupChile evening in 2015.


The Design Thinking process first defines the problem and then implements the solutions, always with the needs of the user demographic at the core of concept development. This process focuses on needfinding, understanding, creating, thinking, and doing. At the core of this process is a bias towards action and creation: by creating and testing something, you can continue to learn and improve upon your initial ideas.



I developed my doctoral research on the use of service design tools as strategies to structure the front-end of the entrepreneurial process. I am currently working for an international design consultancy firm as a design researcher.


The planning and execution of an appropriate design strategy is crucial in order to maximize the potentialities of an organization’s design assets. However, many cognitive biases about design and its role in the organization still remain for many managers and decision makers. This article aims to clarify what those cognitive biases are and illustrate the so called ""third mind frame which is “design thinking”.Some authors point out that the stagnation present in many organizations is due to the fact that they remain focused for too long in the exploitation of current knowledge. Similarly, understanding design strategy as solely focusing in the management of existing design assets may risk creating ossification and obsolescence in the organization in the long term. Other branches of design such as advanced design could be of aid as a complement to design strategy and design management, in order to maintain the explorative side of design and keep exploring new business opportunities and new behaviors of consumers that could eventually translate into new products.

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