DaybyDay ISSN 1860-2967Since unit 8 we had to accept that the Mulitple-Choice-Answers in an open book format is the only way to survive in the exam.
In MediaEconomics & MediaPolitics Unit 8 a first series of readings regarding MediaPolitics was presented, starting with this m u s t as a reference:
– Comparing Media Systems: Three Models of Media and Politics (2004), by Daniel C. Hallin and Paolo Mancini [1].
In this unit # 10 we’ll look at all the MediaEconomics-Scripts in a glance and some details.
If you haven’t started with the readings yet, it is recommended to start with:
– STRATEGIC MANAGEMENT IN THE MEDIA. Theory to Practice
© Lucy Küng, Sage, 2nd edition 2017
Moreover, the second piece of literature is:
– Media and Internet Management
© Bernd W. Wirtz, GANLER (1st edition) 2011
The third recommendation is.
– HANDBOOK OF MEDIA MANAGEMENT AND ECONOMICS
© Alan B. Albarran (Sen.Ed.) (2nd edition) Routledge 2018